Bobbin
Brand Identity Design
03/23–04/23 (9 weeks)
Advisor
Becca Leffell Koren
This identity for the fictional sewing-pattern company Bobbin revolves around the materiality of sewing
from the pattern pieces to the actual stitches, as well as targeting a younger demographic.
I was tasked with building the entity and identity from scratch, including the research and brand
positioning and the identity and system design. I wrote the copy and applied the system to collateral,
including a business card, sewing pattern envelope, and pattern guide booklet. You can see the
culmination of my positioning research here.
Bobbin's design system focuses on the whole sewing process from choosing the
pattern to the final finishing stitches.
The beginning stages are reflected through the use of shapes that echo actual pattern pieces and their
arrangement. Conversely, the act of sewing and the finishing of seams are referenced through the zig zag
in the wordmark and cut edges on the collateral, recalling the zig zag stitch. The system’s colors are
playful yet matured, just like Bobbin’s intended audience. The lively nature of the colors and pattern
arrangements is furthered by the wordmark itself. It features the dynamic sans serif Misto which is
placed at an occasional angle, hinting at a youthful and energetic personality.
Bobbin’s copy focuses on clarity, which is essential for directing the sewing
process.
The sans serif typeface Scandia is used to introduce sections with approachable expertise and bring a
rational sentiment to the patterns’ numbers and figures. The body copy, set in the warm and friendly
serif typeface Trirong, guides the reader through the sewing process with a personal and craft-oriented
touch. Together, Bobbin’s design system works to celebrate not only the process of sewing but also the
creativity and craftsmanship of the young sewist.
